Digital Marketing Specialist
SoftConstruct is looking for a digital marketing professional who will be responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others.
Job responsibilities
- Define and implement company's internet marketing strategy
- Search Engine Optimization (SEO)
- Design, manage and implement company's social media marketing activities
- Design, manage and implement company's email marketing campaigns
- Create, manage and track company's internet advertising campaigns (Google AdWords)
- Monitor and report on internet marketing channels performance
Required qualifications
- Experience in Digital Marketing and/or Product
- Strong understanding of digital marketing strategy (Inbound marketing certification is a plus)
- Experience with SEO, SMM, Content Marketing
- Experience with context ads (Google AdWords, Bing ads, etc)
- Experience with digital display ads (Google Display Network, Social Media ads, Programmatic buying)
- Strong understanding of UX basics
- Perfect English command
