Digital Marketing Specialist
As a Sofconstruct’s project, PandaMR first launched in 2020 as an innovation in the virtual industry. It is a brand-new type of virtual platform, which is designed for global event organizers. It allows to virtually hold any type or scale events for a worldwide audience and includes totally new features and functional from a virtual sphere. PandaMR opens as Panoramic District Alternative - Mixed Reality. For more details, please visit: www.pandamr.com
We are looking for a high-performing Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.
Job responsibilities
- Plan and execute all digital marketing, including SEO/SEM, PPC, marketing database, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
Required qualifications
- BS/MS degree in marketing or a related field
- At least 5 years of proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, PPC, marketing database, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Required candidate level: Senior
Job Type: Full Time
Deadline: 21.02.21
Additional information
Interested candidates are encouraged to submit a CV to [email protected] email address with a note of "Digital Marketing Specialist" in the subject line.
