Digital Marketing Specialist

As a Sofconstruct’s project, PandaMR first launched in 2020 as an innovation in the virtual industry. It is a brand-new type of virtual platform, which is designed for global event organizers. It allows to virtually hold any type or scale events for a worldwide audience and includes totally new features and functional from a virtual sphere. PandaMR opens as Panoramic District Alternative - Mixed Reality. For more details, please visit: www.pandamr.com

We are looking for a high-performing Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

Job responsibilities
  • Plan and execute all digital marketing, including SEO/SEM, PPC, marketing database, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimize user funnels
Required qualifications
  • BS/MS degree in marketing or a related field
  • At least 5 years of proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, PPC, marketing database, social media, and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Required candidate level: Senior
Job Type: Full Time
Deadline: 21.02.21
Additional information

Interested candidates are encouraged to submit a CV to [email protected] email address with a note of  "Digital Marketing Specialist" in the subject line.

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