Digital Marketing Specialist
SoftConstruct is looking for an experienced Digital Marketing Manager to join its Live Casino team.
- Plan and execute all web, SEO/SEM, database marketing, email, social media, PPC and display advertising campaigns.
- Design, build, and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies through digital marketing.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identify critical conversion points and drop off points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate
- Bachelor's degree in Communications, Marketing, Business, Media or Public Relations.
- Excellent communication skills and knowledge of English and Russian.
- At least 3 years of working experience in Marketing with high focus on digital marketing.
- Positive attitude, detail and customer oriented with good multitasking and organizational ability.
- Up-to-date with the latest trends and best practices in online marketing and measurement
Required candidate level: Mid level
Job Type: Full Time
Interested candidates are encouraged to submit a CV to [email protected] email address with a note of "Digital Marketing Specialist" in the subject line.