Marketing Analyst

The Marketing Analyst is responsible for setting up and maintaining integration of analytical tools; collecting, analyzing, and reporting data regarding customers, markets, competitors, web behavior and campaign effectiveness, to measure performance and support business decisions. This position requires a strong background in web metrics, tracking and reporting.

Job responsibilities


  • Standardized Reporting: Work with internal stakeholders to determine ongoing business intelligence needs in order to design, develop and produce ongoing automated reports and dashboards to support the business.
  • Campaign Analysis: Provide ROI analysis of all marketing campaigns with predefined key performance indicators.
  • Test Content/Design and Analysis: Work with related departments to create a solid test content/design that will produce statistically sound, actionable results.
  • Web Analytics: Continually mine Google Analytics and other data analysis tools for insights to improve business performance.
  • Competitor Analysis: Conduct market research to analyze the competitive landscape, determine brand perceptions, identify new market opportunities and help with the overall SWOT analysis for all new products.
  • Set up and manage Analytical and Tracking mechanisms/integrations: Work with web developers to implement tracking tools and ensure they are working properly on an ongoing basis.
Required qualifications


  • University graduate with a Bachelor’s degree in a Computing, Management or Marketing related discipline
  • Advanced French and English communication skills
  • Experience working with web applications, or strong technical background
  • Working knowledge of digital marketing
  • Prior experience measuring and analyzing web business performance using Google Analytics and/or similar tools and willingness to learn additional software systems
  • Experience with analyzing Facebook, Twitter, AdWords and CRM reports is a plus
  • Experience with search optimization, search marketing, display advertising and/or email marketing
  • Experience of AB testing strategies is a plus
  • Knowledge of statistics and direct marketing testing principles
  • Strong attention to detai
  • Strong communication skills
  • Solid analytical, and problem-solving skills
  • Demonstrated ability to collaborate in a team and coordinate work with crossfunctional teams
  • Overall ability to adapt quickly to new requirements and manage multiple priorities will be critical


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